That OLD marketer’s question…

old marketer question who is our target customer

It’s been trendy over the past 20 years to ask that old marketing chestnut: Who is our target market? Of course, knowing their demographic – who they are and where they hang out – is a necessary step to finding new customers but in most businesses it’s not the acquisition of a new customer that creates true profit. And… [Read More]

Collaboration and Vulnerability | A Match Made in Heaven

puppies vulnerability collaborate

Collaboration is more than just working together. It is healing via sharing. It is the courage to admit that we need someone else to begin or complete something. It is the shining of a light on our weaknesses and being vulnerable enough to allow someone else’s strength to support us. It is also the ever… [Read More]

Get better results from your coaches and mentors

better coach and mentor

Have you ever had a coach? Can you unequivocally say it worked for you? If not, do you really know why? I have been talking to a few people over the past couple of weeks about their coaches and uniformly I have been hearing sad tales of high hopes and low results. Should they blame… [Read More]