Hero Marketing vs Pain Marketing – Marketing is Changing.

Hero marketing

We’ve always been taught that humans respond to pleasure and to pain and that many people will go to extraordinary lengths to avoid pain. Traditional marketers know this and they know how to create the messages to make life less painful for their target markets. Buy this to instantly remove germs Eat this to melt… [Read More]

Is Australia really primed for Innovation? (And what is Innovation anyway?)

Australia Innovation

          So what IS innovation? Two years ago I sat in an audience listening to a cool speaker talk on innovation and wondered what innovation really was and what it meant for me, a business mentor and business owner. A couple of years of research and I’ve decided that it’s a big word that… [Read More]

Do You Believe in Yourself?

Self Belief leads to success

Sitting at the Business Excellence Awards in Manningham this morning I heard over and over again something very important. Most people don’t believe in themselves naturally. But when they do believe, the results are astounding. The panel, made up of past years’ awards winners and led by Stefan Kazakis (one of my favourite coaches) shared how the awards transformed their… [Read More]

NO Opens the Door to YES

Scared of rejection

It’s one of my favourite sayings: No Opens the Door to YES All week I have been talking with clients and connections, on and offline about that old chestnut, “I’m scared to follow up in case people think I’m a stalker”. I think what they’re really saying is, “I don’t like being rejected.” Think about it logically…. [Read More]

Get better results from your coaches and mentors

better coach and mentor

Have you ever had a coach? Can you unequivocally say it worked for you? If not, do you really know why? I have been talking to a few people over the past couple of weeks about their coaches and uniformly I have been hearing sad tales of high hopes and low results. Should they blame… [Read More]